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Thursday, November 29, 2012

On the eShelf: Rihanna's Unapologetic Release




by Morgan Scherrer

The very talented pop singer of our time, Rihanna, has recently released her seventh album in seven years of working with her label company, Def Jam.  As she planned to release her new album Unapologetic, keeping with the theme of seven, she toured seven cities in seven days.  A plane full of music journalists and fans took off from Los Angeles and went to Mexico City, Toronto, Stockholm, Paris, Berlin, London, and the last location was New York.  Traveling to seven different countries in seven different days is unheard of.  This is not the everyday album release that all the artists are doing when they build up suspense from commercials and internet advertising, or maybe you follow them on Twitter and they are always talking about their new album release.  The artist normally does a bunch of press on different talk shows and then sings one maybe two of their songs on the show.  Rihanna challenged the ordinary release by taking hostage of journalists onto a plane and flying them all over the world with her. 

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